Here’s A Mini Case Study …
A wide variety of consumer brands are embracing Augmented Reality to engage customers. For example, Bombay Sapphire Gin has integrated AR into its labels. Point your smartphone at the bottle’s label and, via an AR app on the phone, you experience a fanciful world of fluttering butterflies. You can also watch short, how-to videos featuring several gin-drinks and download the recipes. This gin bottle entertains, educates, and promotes further sales!
Take “Guest Engagement” To An All-New Level!
Competition is fierce. How can you win new customers? Convert them to loyal guests? Leap past the competition? New technology to the rescue!
Loyalty pays – that’s why AR is a game changer.
Augmented Reality (AR) is gaining traction with Marketing Managers and Guest Experience Managers around the globe. Why? Because this fresh, exciting technology connects with customers and deepens the brand experience. Both entertaining and informative, it’s an incredibly effective way to engage guests.
Perhaps the most well-known example of Augmented Reality is Pokeman Go. Using your smartphone’s GPS, you find and capture virtual creatures that appear to live in your own world.
How can you use AR to promote YOUR brand?
- Show a “Welcome” video presenting a tour of your facility.
- Share a video of your chef preparing the house specialty, along with the “secret” recipe.
- Invite guests to connect to social media for a special promotion.
- Offer fun and unique games, contests, and 3D mazes.